Maxis Business Strategic Planning - 2198 Words

Methodology 1. CORPORATE Main importance of Maxis is that they have corporate plan in order to maintain their position in market to serve the customers. As a responsible business, Maxis have embedded the principles of corporate responsibility (â€Å"CR†) in their day-to-day operations. Sustainable and ethical ways of doing business have been at the core of Maxis initiatives. To achieve business success over the long-term, Maxis recognize that they must continue to foster and nurture meaningful relationships with the stakeholders. Among core values is the attribute of trustworthiness, which requires that they subscribe to high business ethics that are vital to building stakeholder trust. At Maxis, their CR initiatives are focused on:  ·Ã¢â‚¬ ¦show more content†¦The major responsibilities of HR department are:- 1) Provide support to supervisors and staff to develop the skills and capabilities of staff. 2) Monitor staff performance and attendance activities. 3) Coordinate staff recruitment and selection process in order to ensure a timely organized and comprehensive procedure is used to hire staff. 4) Provide information and assistance to staff, supervisors and Council on human resource and work related issues. 5) Perform other related duties as required In the Maxis itself, Azmi b. Ujang holds the portfolio as Head of the Human Resources and is responsible for the overall management of human capital, internal communications and corporate occupational safety and health. He also responsible for ensuring the company and its employee comply with regulatory requirements and internal policies/procedures and providing assurance to the Board of Directors and Senior Management. He also represents Maxis in key interactions with government and regulatory agencies. 3. MANUFACTURING Maxis provide a variety of mobile communication products and services. 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To Kill a Mockingbird by Harper Lee An Investigation of...

Harper Lee’s To Kill A Mockingbird is well renowned for giving accurate insight on racism in the southern United States in the early twentieth century, an issue that is still controversial in present day. Racism creates inequalities amongst different ethnic groups that have implications on the mental well being of individuals. The culture of racism needs to be put to an end as it is destructive for all members of society. Racism creates multiple inequalities among society. In this sense, inequality is created when individuals are dehumanized within the justice system when characterized by stereotypes and degrading labels. Bob Ewell’s degrading testimony, â€Å"[h]e stood up and pointed his finger at Tom Robinson. ‘—I seen that black nigger†¦show more content†¦Link Deas.† (Lee, 255), to make a living. Racists believe that blacks are not good for much other than farming and consequently, blacks are not given the same opportunities for education. Since the blacks do not have the same education, they are not represented in many influential professions such as politicians and businessmen. As a result of inadequate representation in all tiers of the economic ladder, financial equality for minorities is made impossible. Lastly, social interaction with visible minorities provokes racists to exclude those who interact with these minorities, creating an inequality amongst pe rsons of identical race. Dolphus Raymond, a white man, reveals to the children, â€Å"some folk’s — dont like the way I live†¦. I try to give ’em a reason [by pretending to be an alcoholic]† (Lee, 268). Mr. Raymond pretending to be an alcoholic to avert criticism for marrying a black woman shows that if he does not give society a reason for his choices, he would be treated unequally. For even the slightest prospect at equality, racism has to end, however this is impossible in a society where minorities are poorly treated, decried, and considered subpar to the predominantly white society. The lack of equality amongst different races subsequently brings about negative consequences that recklessly hurt individuals psychologically, regardless of race. Racism hurts individuals as it contributes to the corruption of innocent minds. Atticus is an excellent

Impact of Advertising on Children free essay sample

Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 The Role of Television Advertising and Its Effects on Children Amin Asadollahi1 Student of PhD Marketing Management, Science and Research Branch Islamic Azad University, Tehran, Iran Email: [emailprotected] com Neda Tanha Student of advertising and Marketing, University of Applied Sciences, Tehran, Iran Email: [emailprotected] com ABSTRACT The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue has been. TV ads show a significant relationship between consumption) advertised brands, b) a variety of high-energy foods advertised, c) all the food there. Most children are aware of the intention, but the ads are skills that do not use them unless explicitly noted that the response should be. Policymakers, consumers and those involved with organizations related to childrens services can be more powerful to have kids. Beginning with a powerful strategy to enhance food safety information between children and their families at the start and then focus on increasing childrens consumer skills. Keywords: Television Advertising, Perception, Children, Foodstuffs INTRODUCTION If the TV to a (public university) can be interpreted that all segments of the population of each age range who are under the covers, not of fortune. Hence it is necessary to direct its programs to be more investment. TV should not be considered as a source of income if you think that the media is the most important. For lack of the necessary costs of functions that are expected to have a media will have a negative effect. Perhaps one of the major pests that lurk in the media sat on this topic is the creation of private television. (Power) and (capitalistic) are two large chains of many large and small have turned to captive So chances are the custodians of authoritarian capitalist and some high And assuming that some of them are innocent of power and capitalism ,There are people around the powerful and the media to focus on the desired direction. So probably the custodians of these chains are held consciously or unconsciously . It seems the idea is to follow the great danger that should remain unaware of it. The arrangements with regard to the prevalence of obesity in childhood are increasing worldwide Large and important role in the TV ads for food has been distributed. (Boyland et al. , 2008, 780). The prevalence of obesity and the growing increase of obesity in children with the academic, political and social issue have been. Among the various factors identified as possible reasons for the rise in childhood obesity Trends such as changes in leisure activities and knowledge of nutrition, growth in television advertising is especially important for children. Unintended effects of advertising on children include: Ask the children, materialism, and take note of despair, dissatisfaction with family life and the conflict is. Unintended effects of advertising on children from early 1970 began the second half of this decade; the rate reached its peak and has declined over the past few years. Research shows a decline from 1980. The reclamation research and advertising effects on children (Especially todays kids are more vulnerable to advertising) and the two decades prior to the advertising business has increased significantly. Advertise on this ideology that developed the property and assets are important and critical quality like beauty; success and happiness are attainable only with acquiring material possessions. The results of these promotions to increase demand for purchase by children and indirectly increase the childs parents are fighting. The ads lack the purchasing power of parents, or refuse to cause unhappiness and discomfort in children are buying. Advertising products customized with a world full of beautiful people show in the real world while their children are compared with the ideal world and conflict in the world because they are unhappy. Younger children than older children are at risk of complications ads. I understand they have less 1 . Corresponding Author: Amin Asadollahi, Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran, E-mail: [emailprotected] com 1 Interdisciplinary Journal of Research in Business Vol. 1, Issue. , (pp. 01- 06) September, October, 2011 and less power can have a critical view And secondly, their demands can not delay it more than other traditional groups with parents are involved In addition, smaller children can not express their wishes to take advantage of logical techniques While older children and the desire to express the logic of the techniques they use And why the younger children to show their anger more And also create more conflict. Als o shown that boys more girls are persisting in their demands and more parents are involved with. Male children are spending more violence, while girls are more polite and often are expressed to apply to the purchase offer. Apart from that conflict between parents and children in the family about the purchase occurs. Another problem is that kids tend to play with toys with their friends spend their time advertised On the other hand instead of his good friends and that it lacks a certain kind of toys they are willing Occasional bad friends are certain that the toys they play The issue of discrimination in society and their friends will cause a forced choice. These three forms of physical aggression, verbal and psychological effects on children caused by children tend to imitate the movements of athletes or models. Are inconsistent with the terms of the gender because usually the role of women in advertising and men as agents of grade 2 are shown in Table 1. And play a major role in advertising is more often the men present. Most women in terms of cleaning, etc. . . . Deal while most men in the great outdoors and responsibilities are shown. REVIEW OF THE RELATED LITERATURE Television, Children and Advertising Via the magic of television deals to broadcast program which can have profound effects on the developing world and the children to change their lives. No doubt with the development of new networks and satellite television in the world scene, the children will be more vulnerable to the effects of various television In other words, the potential impact of the television spectrum can be put on their young viewers, with the widespread application of this media has become more widespread. After the family television programs and personalities of the most important factors in forming a childs education is one Television teacher is a powerful, yet dangerous. Imitation, along with the concept, personality development and behavioral problems, the effects of television on children is a special way into his mind. When watching TV programs are on track and learning programs offered via television, the unconscious is far, Children are not aware that their behavior and the behavior of others are acquired, the effectiveness of television can be considered as One of the most important aspect of watching TV programs about the impact of TV ads has been a lot of viewers, especially children Television as the most influential instrument of mass communication, is considered most suitable by the Propaganda In view of the worlds population, mostly young people communicate with the outside world through television, the most important means of mass communication that we seek. Television advertising The media, commercials, and its overall meaning and types of advertising messages that the employer pay for a certain time of the broadcast will be available. TV advertising in recent years have had very progressive and growing, Apart from their relative, the most important sources of information on cultural, economic and social trends among And significant influence on the formation of patterns of intellectual, emotional and behavioral audience, especially children, have. Poor-Norooz (1377). The research, to analyze the content of television advertisements, especially children, is in Iran. His first TV ads the content of the nine categories of children: toys, safety, education, social hygiene, food, educational materials, refreshments, games and clothing distribution sites During the six-month period after it has been investigated. Based on the findings, related to advertising junk food and toys, and most game sites and educational materials, to have the least playing time. Also, the advertisements related to the edible material, which has the largest share of ads that are not nutritious and role in physical growth and nutrition of their children. Interestingly, none of your bread, dairy products, fruit and fruit juice (effects on growth and nutrition of children) is not present in the samples. Also, half of the junk food advertisements, to promote various types of chocolate and ice cream puff and a third of them have been assigned. However, high levels of salt and a puff of sweetened chocolate and ice cream because of the high Food is not good. Instead of thinking about the study, even a TV ad on health issues, there is no the dental care to children to educate. The effect of television advertising on children The researchers performed many studies have concluded that watching television advertising, on attitudes, life style and consumption pattern of the behavior of the audience, including children, affected. However, the effect of the various factors such as age, Social class, economic, message presentation, family structure and 2 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 relationships governing the time watching television. For example, children who are at an early age because of limited cognitive abilities, the reality of what they think of television viewing and much closer to reality television programs that children know of content that are most affected. Accordingly, the effectiveness of childrens age and years of TV ads, most children that age are high. There are also strong family relationships and causes children to be influenced by television programs. Parents with children studying the reality of online life that it can monitor and control, they are more aware of advertising and commercial purposes and the negative view about these programs is more critical than. While the relationships between family members that it is hostile, Children may achieve the advertised product, make life difficult for their parents . Affect the presentation of advertising messages are considered an important factor. So if someone can confirm a great year for goods and services, View it with your children more likely to show having been advertised products Since young children in the diagnosis of non-reality reality Still have not found the necessary cognitive skills, Therefore, children programs and cartoons of famous personalities, young children can distinguish reality from fantasy in the wrong pockets And the perception that the advertisements are false. The intensity of these programs is more affected. Duration of exposure to advertisements, other factors affect them. Peruvian television viewers up pills than it is viewers not so serious, the impact of advertising is acceptSo that more attention to the show and to trust them and have a more positive attitude. Since advertising is rarely the main aspects and key production Such as materials used how to work and show the product price, the sale of a blower and non-misleading, and the consequences Has many negative consequences that are importa nt: 1. Parental pressure on children to buy advertised products and refuse to fulfill the wishes of their parents (The dream is more demand) and that conflict between parents and children leads to conflict. If parents refuse to buy goods in question, it would be sinful to their children, if you accede to the demands of parents and children, certainly the price they pay for a toy or food package, the price will be higher, because thats what common sense would forbid it. 2. Another negative consequence of television advertising, consumption of food products such as candy and fruit juice is fresh. About 80 percent of the volume of television ads promoting these products makes up the children. All of this publicity, the belief that young children about nutrition and the impact of food. Children can not understand that eating foods with high sugar levels, because weight gain and tooth decay is their (Newman, 1377). 3. Since most advertising, scenes from the life of the rich and affluent children can be displayed, without this, undesirable tendencies and trauma in the lives of other children who can afford it will not it may even make it to the crime and unethical behavior you have to seize it, to push. Critics of television advertising Critics of the ads are responsible for the problem of child obesity for promoting energy and food products that have relatively high fat and sugar and salt. So in many countries the demand for consumer and health organizations Policies to limit food advertising to children (Buijzen et al. , 2007, 231). Even more established groups in the feet And adopting new hypotheses and test them to come and prove their Food advertising in childrens programs are broadcast In violent behavior, disrespect, and stealing in children is effective Because these behaviors promoted in TV ads for food products is a view (Page Brewster, 2009, 150). But what was of concern to all, in recent years the food and beverages to children and adolescents as a major force in the market has and thus they are now strongly and specifically target their advertising and marketing efforts are placed. Food marketers are interested in buying power among the youth because they are consumer products the direction of these techniques and multilateral channels to attract young people when they are young, they use Time to grow their brand and their food products in the future affect buying behavior. (Story French, 2004, 14). Food is one of the most important promotional goods and therefore attracts a lot of research efforts. (Zwier, 2009, 109) In the long-term investments that seek to Marketers and a stable market, relying Dependence on customers and their loyalty Their strategy to attract young people think its because The condition of their success to a life of its customer Kids also an important market for the missionaries offer Commercial and food are in direct contact 3 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 Prices for products that taste good with children and adolescents is the money will be spent on children by their parents because they do. In adolescents 8 to 17 years estimated that approximately 75% of adolescents and their families on food costs impact In addition, young children, the more likely Purchase directly to a consumer market are considered important . ( Powell et al. 2007, s253) To achieve this goal of marketing channels and techniques are certain that these channels are: Television advertising, advertising schools, kids clubs, internet, toys and products with the logo of a company (Story French, 2004, 14) And advertising techniques, such as the award families who rejected these ads They were calling for a ban or restrictions on scope of work (Mehta et al. , 2010, 5). But in the advertising and marketing on childrens interest It works for both physical and mental abuse that was followed Families, parents, nurses, and community governments were sensitive to this type of advertising As far as food manufacturers and their breeders, professional organizations, written and visual media, education and food and consumers have the ability to provide dietary patterns, disease prevention and health promotion is. (Lohman Kant, 1998, 27). The story of television and advertising of foodstuffs Commercial food advertising to children is increasingly relying on the general 5: 1) A breakfast cereal 2) Sugar 3) Snack 4) Non-Alcoholic Beverages 5) Fast Food Restaurants, (Buijzen et al. , 2007, 232). With a short list of five can be important to realize Food advertising to children in the world was too sweet and fatty and are consistent with dietary recommendations. Story French, 2004, 14) But because health has always been important, The major manufacturers also s ee ads from far left And build their physical and sporting activities, special attention has been And of course food and beverage ads that were related to physical activity and athletic ability Significantly more welcomed by the children were exposed to ads that were more entertaining aspects of the game. (Flot et al. , 2006, 244) But because of this sensitivity with special attention to health and the prevalence of obesity among children are around. To fully understand the relationship between advertising and food consumption patterns of children in need showing the relationship between advertising and food consumption in children and we try the following: 1) Advertised food brands 2) Different items are high-energy foods that are advertised 3) Consumption of all food products (Buijzen et al. , 2007, 235). Broadcast advertising can cause changes in food preferences and consumption rates for children and Increase the brand advertised. This is often caused by the stimulus-response will explain the psychology of advertising Argues that advertising leads to awareness of advertised brands tend to be Mark is buying it and taking it (Ibid, 232) However you choose to display ads only lead to commercial brands and types of food intake does not increase But the ads are related to high-energy food products, Such hangs in the pattern of food advertising to children, they will increase the risk of obesity. (Ibid, 232) Explain the effect of stimulus – response to high energy consumption as a social learning theory as it appears Modeling the behaviors such as eating in advertisements that have been portrayed in the audience is led to similar behavior. Display ads can lead to the use of a particular brand, use of energy products and total food intake is increased (Ibid, 232). Effect on three levels Promoting food choices not only affect childrens food brands but they use different types of high-energy food products are de veloped. Communication with proof of the theory of predictive effects of stimulus response advertising, the effect of food advertising a particular brand to other brands of food that can be generalized 4 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 (Ibid, 236). The more fatty foods children choose to include foods that contain carbohydrates between fatty foods and prefer the use of the advertised brand name is lost to Mark (Boyland et al. , 2008, 760). However a small number of openly advertising their products as light manufacturing, have introduced a simple and low-fat That they are dedicated to those who are concerned about their weight and take care (Henderson Kelly, 2005, 194). However, food advertising goes to the side That promote unhealthy food such as chocolate chips and more healthy food such as vegetables and fruits are brought under their domination (Zwier, 2009,109). Family background At first glance, it seems, is that what parents feed their children are still the primary gatekeeper And overall financial costs they can control And the final purchase decisions are made in the world of buying and selling are also The amount of food available to children in the home control Like to eat snacks and determine what we have dinner tonight? But research shows that when shopping for children separated from their parents wishes and priorities are not important. It is understood that they will not even buy some food brands Children who do not like to bother them (Buijzen et al. 2007, 237). The family of one of the most important factors in predicting childrens consumption patterns. High-income families with children generally consume more food. And a variety o f materials, energy and greater use of the advertised brands. Parents with high incomes than lowincome parents can afford to buy food are more Thus; in families with high power tend to buy more expensive food and beverage brands. In addition, higher income families are often both parents Employees. This makes it hard when they are And a strong desire to buy more food and be ready. Be higher in families with income, advertising significantly associated with food brands. On the other hand, low-income families regardless of brand name products, only the amount of food and beverage advertising influences the pattern of low-income families with higher incomes are influenced by television advertising to justify the Children from families with high income (Ibid, 237). Despite the ads that their audiences are children According to the story of their age, character, visual, musical, musical, noisy and with the special effects (Mehta et al. , 2010, 5) But the children made their own banners and ads that do not matter adult And the range of ads when watching TV in the sight of them, are discussed The large volume of ads that are discussed are the ones who made exclusively for children (Ibid, 5). Besides making television advertising professionals to grasp the way they, To overcome the effects of competition on the more eternal in the minds of consumers and their young, they Thus the stage to television advertising has become exaggerated feeling good, Fixation and dependence, the physical embodiment of a crime, deceit, theft and robbery, to get over the need for food and non-respectful behavior with adults (Page Brewster, 2009, 105). Obtaining this information is not strange if we worry about Concepts that children will be broadcasted on TV ads for food, increased. Awareness of these issues as warning to officials and other supporters of child health and is instead Have a closer look at these issues (Ibid, 154). Lawyers and policy makers about the prevalence of food advertising and its potential impact on audience behavior, insight and gain more knowledge. (Henderson Kelly, 2005, 191). Food can also be studied by teaching critical thinking skills that may be associated Food advertising to help consumers (Ibid, 191) Despite what you would think the findings indicate that Relatively good level of awareness and understanding of children Even though you have no experience necessary Because of their lack of skills or knowledge are not sufficient to But what is certain and proven by scientific research, Is that children over 7 years of children ages 2 to 6 years of advertising are likely affected And children ages 7 to 11 years with the intention of the ads, but are aware of the skills that are not used Unless they are explicitly to be reminded that you have a reaction (Mehta et al. , 2010, 5). Children between 10 and 12 years promoting and producing ads to those who are aware of the sensitive but not (Ibid, 5). CONCLUSION Children are more vulnerable to advertising. Different laws in different countries to limit the number of ads used to be, kind, Content and timing of the broadcast ad covers For example, advertisements for toys for children to play in Greece is limited to late night hours Australia and Belgium, and in advertisements broadcast during childrens broadcasts A few minutes before it is banned. Some researchers believe that it is better to limit excessive advertising Products to raise awareness of parents of children and to discuss with them about products and promotions the researchers say understanding the power to limit excessive growth of advertising and the guys decide to delay. Ways to protect children against advertising is to review and update. The substitution of digital television in the near future I can easily while watching the TV screen by pressing a key to enter the Internet world in the world of digital TV, which will replace the TV for the kids there will be no other limit and children will have free 5 Interdisciplinary Journal of Research in Business Vol. 1, Issue. 9, (pp. 01- 06) September, October, 2011 access to any kind of advertising. New technology also allows advertisers to extensive information watching habits of children in the media to obtain and thus make them more targeted. So parents and teachers should increase the will power and self-esteem in children, so bring the kids once I see ads that are part of the economy, society correctly imagined to be the means of advertising. Techniques and methods of advertising to children should be taught and developed the power to judge and criticize them. The ad can not promote, or sell their goods to attract customers. It can only draw attention to the customer, to persuade him to buy. If the buyer has enough information to evaluate the ads and advertisers. In general we can say the main criticisms against television advertising on children include: 1 Unlimited and uncontrolled effects of advertising on children 2 Promote consumerism and false needs 3 Disorders of children on the farm and Health 4 Create gender discrimination REFERENCE 1. Bergler, R (1999) the Effects of Commercial Advertising on Children. Commercial Communications, January: 41-48. 2. Bjurstrom, E (1994) Barn och TV-reklam: En introduction till forskningen on TV-reklamens paverkan pa barn [Children and television advertising: An introduction to the research on the effects TV commercials have on Children]. Stockholm: Konsumentverket (Rapport; 29). 3. Boyland, E. J. , Harrold, J. A. , Kirkham, T. C. , J. C. G. Halford. (2008)  « Does television food advertising affect children’s food preferences?  » Appe te, 51, 751-764. 4. Buijzen, M. , Schuurman, J. , E. , Bomhof. 2008)  « Associations between children’s television advertising exposure and their food consumption patterns: A household diary–survey study » Appe te, 50, 231–239. 5. Consumers International (1999) Easy Targets: A Survey of Television Food and Toy Advertising to Children in Four Central European Countries. 6. Folta, S. C. , Goldberg, J. P. , Economos, C. , Bell, R. , R. , Meltzer. (2006)  « Food Advertising Targeted at School-Age Children: A Content Analysis  » J Nutr Educ Behav, 38, 244-248. 7. Goldstein, J (1998) Children and Advertising – The Research. Commercial Communications, July: 4-7. 8. Gunther, Barry, McCarthy chlorine, Jill (1380). Children and Television. Nusrat Fata translation. Soroush. Tehran. . Henderson, V. R. Kelly, B. (2005)  « Food Advertising in the Age of Obesity: Content Analysis of Food Advertising on General Market and African American Television  » J Nutr EducBehav, 37, 191-196. 10. Hosseini, Negin (1385). Fighting for childrens television. Information. Tehran. 11. Kinnucan, H. W. , (2003)  «Optimal gene ric advertising in an imperfectly Competitive food industry with variable proportions » Agricultural Economics, 29,143–158. 12. Lohmann, J. , A. , Kant. (1998)  «Effect of the Food Guide Pyramid on Food Advertising » JNE, 30, 23-28. 13. Mehta, K. , Coveney, J. , Ward, P. , Magarey, A. , Spurrier, N. , T. , Udell. (2010) 14. Australian children’s views about food advertising on television » Appe te, 970, 1-7. 15. Newman, and Philip Newman, Barbara (Winter 1377). The effects of television on childrens growth. Ismail Biabangard translation. Research and Evaluation, numbers 15 and 16. 16. Page, R. M. Brewster, A. (2009)  «Depiction of Food as Having Drug-like Properties in Televised Food Advertisements Directed at Children: Portrayals as Pleasure Enhancing and Addictive » Journal of Pediatric Health Care, 23, 154-157. 17. Pejman Arash (Spring 1381). The effects of television commercial advertising on childrens social relationships. Research and Evaluation. 29. 18. Pour March, Manijeh (Winter 1377). Content analysis of television advertisements, especially children, research and evaluation. 15 and 16. 19. Powell, L. M. , Szczypka, G. , F. J. , Chaloupka. (2007)  «Adolescent Exposure to Food Advertising on Television » American Journal of Prevent ve Medicine, 33, s251-s256. 20. Saatatmand, Zohreh. (Fall 1376). The effects of television on children and adolescents. Education. 5. 21. Story, M. French, S. , (2004)  «Food Advertising and Marketing Directed at Children and Adolescents in the US » International Journal of Behavioral Nutrition and Physical Activity, 1, 1-17. 22. Zwier, S. (2009)  «Medicalisation of food advertising. Nutrition and health claims inmagazine food advertisements 1990–2008 » Appetite, 53, 109–113. 6

Nigeria and South Africa free essay sample

The literature review was crucial to this dissertation since it was the major part of the dissertation that examined several secondary sources and reinforced the aim which is to critically analyse and investigate the extent to which physical infrastructure has influenced the tourism industry in Nigeria compared to South Africa. This dissertation has an adapted version of Handy’s (1994) Product Lifecycle Model because it shows the development of physical infrastructure in regards to accessibility within Nigeria and South Africa. We will write a custom essay sample on Nigeria and South Africa or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This dissertation also has Butler’s TALC Model (1980) to demonstrate the development of tourism in Nigeria and South Africa. The dissertation assesses the impacts of the 3 A’s accessibility, Amenities and Ancillary Services by comparing Nigeria to South Africa. The dissertation answers whether physical infrastructure has positively or negatively influenced Nigeria and South Africa’s tourism industries. This dissertation also includes the Travel and Tourism Competitiveness Index indicators and the Global Competitiveness index indicators in order to compare the infrastructure rankings in Nigeria and South Africa. There are conclusions which evaluate what the researcher found throughout the dissertation. The recommendations stem from what the researcher discovered and discussed in the conclusions within the dissertation. Aim and Objectives Aim To critically analyse and investigate the extent to which physical infrastructure has influenced the tourism industry in Nigeria compared to South Africa. Objectives To scrutinise secondary research which discusses the state of physical infrastructure. To assess the impacts of the 3 A’s in Nigeria in comparisons to South Africa. To find out whether physical infrastructure had a positive or negative influence on both countries tourism industries. To critically analyse competitiveness indicators in relation to other data sources. To make several recommendations based on the conclusions in this dissertation. Rationale The main purpose of this dissertation is to answer the question- How has physical infrastructure influenced the tourism industry in Nigeria in comparison to South Africa? There are various reasons to why this dissertation is being written. The first reason is there is a gap in academic literature seeing that there is no existing research that compares how physical infrastructure has influenced the tourism industry in Nigeria and South Africa. This could be due to the fact that there are no qualified researchers who have been focusing on documenting such research since researchers may view Nigeria and South Africa as developing economies and would rather conduct research on other countries like England or United States of America. The second reason is that the researcher would be able to explore the aim in great detail through the usage of secondary research and secondary data. Nigeria and South Africa were chosen because both countries have significant roles and influence on the African Continent. Kwintessential (2011) states: â€Å"Along with South Africa, Nigeria is considered a super-power in the African continent. † Tourists frequently visit Nigeria and South Africa. In 2009/ 2010, more than forty-nine million tourists travelled to Africa. The top ten African Countries were Morocco which had nine point twenty-nine million tourists, South Africa had eight point nine million tourists and Nigeria had one point forty-one million tourists (TV3news, 2011). In 2011 Nigeria’s new President Goodluck Jonathan commissioned twenty-five trains and also in 2011 South Africa Transport Minister Sibusiso Ndebele introduced a law called Road Transport Management System (RTMS) which was implemented successfully. Secondary data from 2009, 2010 and 2011 was used because information linked to the Access, Amenities and Ancillary Services was available as major events closely linked to Access, Amenities and Ancillary Services occurred in Nigeria and South Africa. Contribution Secondary data would be required since quantitative data, such as statistical figures are of great importance because they are needed in order to effectively support the findings in this dissertation. The 3 A’s Accessibility, Amenities and Ancillary Services According to Buhalis (2000) there are six A’s which are Attractions, Accessibility, Amenities, Available Packages, Activities and Ancillary Services however for the purpose of this research, this dissertation will only focus on three A’s which are Accessibility, Amenities and Ancillary Services as tourists take these three A’s into consideration when travelling aboard. Accessibility is essential as it enables tourists to travel to visit numerous places within Nigeria and South Africa. Hall et al (2006) refers to Butler (1980) and Wolfe (1952) who believe that accessibility is important seeing that they acknowledge that when accessibility improves an area would experience a growth in tourist numbers. Amenities are vital since tourists need to stay and sleep in accommodation whilst in Nigeria and South Africa. Bhatia (2006) and Hall (2009) agree that accommodation gives tourists the opportunity to spend some time in a destination. Ancillary Services for instance medical facilities like hospitals are important because tourists may need medical assistance so travel insurance is recommended to cover medical emergencies. Cowie (2011) reveals that The Association of British Insurers (ABI) believe there has been an increase in the number of travel insurance claims from holidaymakers particularly holidaymakers over the age of sixty-five.

Official State Tree of U. S. States and Territories

Official State Tree of U. S. States and Territories All 50 states and several U.S. territories have officially embraced a state tree. All of these state trees, with the exception of Hawaiis state tree, are natives that naturally live and grow in the state in which they are designated. Each state tree is listed in order by state, common name, scientific name and the year of enabling legislation. You will also find a Smokey Bear poster of all state trees. Here you will see each tree, a fruit, and a leaf.   Alabama State Tree, longleaf pine, Pinus palustris, enacted 1997 Alaska State Tree, Sitka spruce, Picea sitchensis, enacted 1962 Arizona State Tree, Palo Verde, Cercidium microphyllum, enacted 1939 California State Tree, California redwood, Sequoia giganteum* Sequoia sempervirens*, enacted 1937/1953 Colorado State Tree, Colorado blue spruce, Picea pungens, enacted 1939 Connecticut State Tree, white oak, Quercus alba, enacted 1947 District of Columbia State Tree, scarlet oak, Quercus coccinea, enacted 1939 Delaware State Tree, American Holly, Ilex opaca, enacted 1939 Florida State Tree, Sabal palm, Sabal palmetto, enacted 1953 Georgia State Tree, live oak, Quercus virginiana, enacted 1937 Guam State Tree, ifil or ifit, Intsia bijuga Hawaii State Tree, kukui or candlenut, Aleurites moluccana, enacted 1959 Idaho State Tree, Western white pine, Pinus monticola, enacted 1935 Illinois State Tree, white oak, Quercus alba, enacted 1973 Indiana State Tree, tulip tree, Liriodendron tulipifera, enacted 1931 Iowa State Tree, oak, Quercus**, enacted 1961 Kansas State Tree, cottonwood, Populus deltoides, enacted 1937 Kentucky State Tree, tulip poplar, Liriodendron tulipifera, enacted 1994 Louisiana State Tree, bald cypress, Taxodium distichum, enacted 1963 Maine State Tree, eastern white pine, Pinus strobus, enacted 1945 Maryland State Tree, white oak , Quercus alba, enacted 1941 Massachusetts State Tree, American elm , Ulmus americana, enacted 1941 Michigan State Tree, eastern white pine , Pinus strobus, enacted 1955 Minnesota State Tree, red pine , Pinus resinosa, enacted 1945 Mississippi State Tree, magnolia, Magnolia***, enacted 1938 Missouri State Tree, flowering dogwood, Cornus florida, enacted 1955 Montana State Tree, Western yellow pine, Pinus ponderosa, enacted 1949 Nebraska State Tree, cottonwood, Populus deltoides, enacted 1972 Nevada State Tree, singleleaf pinyon pine, Pinus monophylla, enacted 1953 New Hampshire State Tree, white birch, Betula papyrifera, enacted 1947 New Jersey State Tree, Northern red oak, Quercus rubra, enacted 1950 New Mexico State Tree, pinyon pine, Pinus edulis, enacted 1949 New York State Tree, sugar maple, Acer saccharum, enacted 1956 North Carolina State Tree, pine, Pinus sp., enacted 1963 North Dakota State Tree, American elm, Ulmus americana, enacted 1947 Northern Marianas State Tree, flame tree, Delonix regia Ohio State Tree, buckeye, Aesculus glabra, enacted 1953 Oklahoma State Tree, Eastern redbud, Cercis canadensis, enacted 1937 Oregon State Tree, Douglas fir, Pseudotsuga menziesii, enacted 1939 Pennsylvania State Tree, eastern hemlock, Tsuga canadensis, enacted 1931 Puerto Rico State Tree, silk-cotton tree, Ceiba pentandra Rhode Island State Tree, red maple, Acer rubrum, enacted 1964 South Carolina State Tree, Sabel palm, Sabal palmetto, enacted 1939 South Dakota State Tree, black hills spruce, Picea glauca, enacted 1947 Tennessee State Tree, Tulip poplar, Liriodendron tulipifera, enacted 1947 Texas State Tree, pecan, Carya illinoinensis, enacted 1947 Utah State Tree, blue spruce, Picea pungens, enacted 1933 Vermont State Tree, sugar maple, Acer saccharum, enacted 1949 Virginia State Tree, flowering dogwood, Cornus florida, enacted 1956 Washington State Tree, Tsuga heterophylla, enacted 1947 West Virginia State Tree, sugar maple, Acer saccharum, enacted 1949 Wisconsin State Tree, sugar maple, Acer saccharum, enacted 1949 Wyoming State Tree, plains cottonwood, Poplus deltoides subsp. monilifera, enacted 1947 * California has designated two distinct species as its state tree.** Although Iowa did not designate a specific species of oak as its state tree, many people recognize bur oak, Quercus macrocarpa, as the state tree since it is the most widespread species in the state.*** Although no specific species of magnolia was designated as the state tree of Mississippi, most references recognize the Southern Magnolia, Magnolia grandiflora, as the state tree.This information was provided by the United States National Arboretum. Many state trees listed here can be found in the U.S. National Arboretums National Grove of State Trees.

The Wounded Knee Massacre

The Wounded Knee Massacre   The massacre of hundreds of Native Americans at Wounded Knee in South Dakota on December 29, 1890, marked a particularly tragic milestone American history. The killing of mostly unarmed men, women, and children, was the last major encounter between the Sioux and U.S. Army troops, and it could be viewed as the end of the Plains Wars. The violence at Wounded Knee was rooted in the federal governments reaction to the ghost dance movement, in which a religious ritual centered around dancing became a potent symbol of defiance to white rule. As the ghost dance spread to Indian reservations throughout the West, the federal government began to regard it as a major threat and sought to suppress it. The tensions between white and Indians greatly increased, especially as federal authorities began to fear that the legendary Sioux medicine man Sitting Bull was about to become involved in the ghost dance movement. When Sitting Bull was killed while being arrested on December 15, 1890, the Sioux in South Dakota became fearful. Overshadowing the events of late 1890 were decades of conflicts between whites and Indians in the West. But one event, the massacre at the Little Bighorn of Col. George Armstrong Custer and his troops in June 1876 resonated most deeply. The Sioux in 1890 suspected that commanders in the U.S. Army felt a need to avenge Custer. And that made the Sioux especially suspicious of actions taken by soldiers who came to confront them over the ghost dance movement. Against that backdrop of mistrust, the eventual massacre at Wounded Knee arose out of a series of misunderstandings. On the morning of the massacre, it was unclear who fired the first shot. But once the shooting began, the U.S. Army troops cut down unarmed Indians with no restraint. Even artillery shells were fired at Sioux women and children who were seeking safety and running from the soldiers. In the aftermath of the massacre, the Army commander on the scene, Col. James Forsyth, was relieved of his command. However, an Army inquiry cleared him within two months, and he was restored to his command. The massacre, and the forcible rounding up of Indians following it, crushed any resistance to white rule in the West. Any hope the Sioux or other tribes had of being able to restore their way of life was obliterated. And life on the detested reservations became the plight of the American Indian. The Wounded Knee massacre faded into history. However, a book published in 1971, Bury My Heart at Wounded Knee, became a surprise best seller and brought the name of the massacre back to public awareness. The book by Dee Brown, a narrative history of the West told from the Indian point of view, struck a chord in America at a time of national skepticism and is widely considered a classic. And Wounded Knee came back in the news in 1973, when American Indian activists, as an act of civil disobedience, took over the site in a standoff with federal agents. Roots of the Conflict The ultimate confrontation at Wounded Knee was rooted in the movement of the 1880s to force Indians in the West onto government reservations. Following the defeat of Custer, the U.S. military was fixated on defeating any Indian resistance to forced resettlement. Sitting Bull, one of the most respected Sioux leaders, led a band of followers across the international border into Canada. The British government of Queen Victoria allowed them to live there and did not persecute them in any way. Yet conditions were very difficult, and Sitting Bull and his people eventually returned to South Dakota. In the 1880s, Buffalo Bill Cody, whose exploits in the West had become famous through dime novels, recruited Sitting Bull to join his famous Wild West Show. The show traveled extensively, and Sitting Bull was a huge attraction. After a few years of enjoying fame in the white world, Sitting Bull returned to South Dakota and life on a reservation. He was regarded with considerable respect by the Sioux. The Ghost Dance The ghost dance movement began with a member of the Paiute tribe in Nevada. Wovoka, who claimed to have religious visions, began preaching after recovering from a serious illness in early 1889. He claimed that God had revealed to him that a new age was about to dawn on earth. According to Wovoka’s prophecies, game which had been hunted to extinction would return, and Indians would restore their culture, which had been essentially destroyed during the decades of conflict with white settlers and soldiers. Part of Wovoka’s teaching involved the practice of ritual dancing. Based on older round dances performed by Indians, the ghost dance had some special characteristics. It was generally performed over a series of days. And special attire, which became known as ghost dance shirts, would be worn. It was believed that those wearing the ghost dance would be protected against harm, including bullets fired by U.S. Army soldiers. As the ghost dance spread throughout western Indian reservations, officials in the federal government became alarmed. Some white Americans argued that the ghost dance was essentially harmless and was a legitimate exercise of religious freedom. Others in the government saw malicious intent behind the ghost dancing. The practice was seen as a way to energize Indians to resist white rule. And by late 1890 the authorities in Washington began giving orders for the U.S. Army to be ready to take action to suppress the ghost dance. Sitting Bull Targeted In 1890 Sitting Bull was living, along with a few hundred other Hunkpapa Sioux, at the Standing Rock reservation in South Dakota. He had spent time in a military prison, and had also toured with Buffalo Bill, but he seemed to have settled down as a farmer. Still, he always seemed in rebellion to the rules of the reservation and was perceived by some white administrators as a potential source of trouble. The U.S. Army began sending troops into South Dakota in November 1890, planning to suppress the ghost dance and the rebellious movement it seemed to represent. The man in charge of the Army in the area, General Nelson Miles, came up with a plan to get Sitting Bull to surrender peacefully, at which point he could be sent back to prison. Miles wanted Buffalo Bill Cody to approach Sitting Bull and essentially lure him into surrendering. Cody apparently traveled to South Dakota, but the plan fell apart and Cody left and returned to Chicago. Army officers decided to use Indians who were working as policemen on the reservation to arrest Sitting Bull. A detachment of 43 tribal police officers arrived at Sitting Bull’s log cabin on the morning of December 15, 1890. Sitting Bull agreed to go with the officers, but some of his followers, who were generally described as ghost dancers, tried to intervene. An Indian shot the commander of the police, who raised his own weapon to return fire and accidentally wounded Sitting Bull. In the confusion, Sitting Bull was then fatally shot by another officer. The outbreak of gunfire brought a charge by a detachment of soldiers who had been positioned nearby in case of trouble. Witnesses to the violent incident recalled a peculiar spectacle: a show horse which had been presented to Sitting Bull years earlier by Buffalo Bill heard the gunfire and must have thought it was back in the Wild West Show. The horse began performing intricate dance moves as the violent scene unfolded. The Massacre The killing of Sitting Bull was national news. The New York Times, on December 16, 1890, published a story at the top of the front page headlined â€Å"The Last of Sitting Bull.† The sub-headlines said he had been killed while resisting arrest. In South Dakota, the death of Sitting Bull stoked fear and distrust. Hundreds of his followers departed the Hunkpapa Sioux camps and began to scatter. One band, led by the chief Big Foot, began traveling to meet up with one of the old chiefs of the Sioux, Red Cloud. It was hoped Red Cloud should protect them from the soldiers. As the group, a few hundred men, women, and children, moved through the harsh winter conditions, Big Foot became quite ill. On December 28, 1890, Big Foot and his people were intercepted by cavalry troopers. An officer in the Seventh Cavalry, Major Samuel Whitside, met with Big Foot under a flag of truce. Whitside assured Big Foot his people would not be harmed. And he made arrangements for Big Foot to travel in an Army wagon, as he was suffering from pneumonia. The cavalry was going to escort the Indians with Big Foot to a reservation. That night the Indians set up camp, and the soldiers set up their bivouacs nearby. At some point in the evening another cavalry force, commanded by Col. James Forsyth, arrived on the scene. The new group of soldiers were accompanied by an artillery unit. On the morning of December 29, 1890, the U.S. Army troops told the Indians to gather in a group. They were ordered to surrender their weapons. The Indians stacked up their guns, but the soldiers suspected they were hiding more weapons. Soldiers began searching the Sioux tepees. Two rifles were found, one of which belonged to an Indian named Black Coyote, who was probably deaf. Black Coyote refused to give up his Winchester, and in a confrontation with him a shot was fired. The situation quickly accelerated as soldiers began shooting at the Indians. Some of the male Indians drew knives and faced the soldiers, believing that the ghost dance shirts they were wearing would protect them from bullets. They were shot down. As Indians, including many women and children, tried to flee, the soldiers continued firing. Several artillery pieces, which had been positioned on a nearby hill, began to rake the fleeing Indians. The shells and shrapnel killed and wounded scores of people. The entire massacre lasted for less than an hour. It was estimated that about 300 to 350 Indians were killed. Casualties among the cavalry amounted to 25 dead and 34 wounded. It was believed most of the killed and wounded among the U.S. Army troops had been caused by friendly fire. Wounded Indians were taken on wagons to the Pine Ridge reservation, where Dr. Charles Eastman, who had been born a Sioux and educated at schools in the East, sought to treat them. Within days, Eastman traveled with a group to the massacre site to search for survivors. They did find some Indians who were miraculously still alive. But they also discovered hundreds of frozen corpses, some as many as two miles away. Most of the bodies were gathered by soldiers and buried in a mass grave. Reaction to the Massacre In the East, the massacre at Wounded Knee was portrayed as a battle between â€Å"hostiles† and soldiers. Stories on the front page of the New York Times in the final days of 1890 gave the Army version of events. Though the number of people killed, and the fact that many were women and children, created interest in official circles. Accounts told by Indian witnesses were reported and appeared in newspapers. On February 12, 1890, an article in the New York Times was headlined â€Å"Indians Tell Their Story.† The sub-headline read, â€Å"A Pathetic Recital of the Killing of Women and Children.† The article gave witness accounts, and ended with a chilling anecdote. According to a minister at one of the churches at the Pine Ridge reservation, one of the Army scouts told him he had heard an officer say, after the massacre, â€Å"Now we have avenged Custer’s death.† The Army launched an investigation of what happened, and Col. Forsyth was relieved of his command. But he was quickly cleared. A story in the New York Times on February 13, 1891, was headlined â€Å"Col. Forsyth Exonerated.† The sub-headlines read â€Å"His Action at Wounded Knee Justified† and â€Å"The Colonel Restored to Command of His Gallant Regiment.† Legacy of Wounded Knee After the massacre at Wounded Knee, the Sioux came to accept that resistance to white rule was futile. The Indians came to live on the reservations. The massacre itself faded into history. However, in the early 1970s, the name of Wounded Knee came to take on resonance, largely due to Dee Brown’s book. A native American resistance movement put a new focus on the massacre as a symbol of broken promises and betrayals by white America.

Visual Rhetoric of 'One Water Film Documentary' Essay

Visual Rhetoric of 'One Water Film Documentary' - Essay Example While the visual scenes and the verbal accompaniments present water as physiologically and spiritually significant, the depletion, improper use, and poor development of the commodity spells a crisis that needs urgent attention. On the whole, the documentary employs one of the most innovative cinematic--visual and verbal--strategies to reach a wider view and attract an appeal to its thematic significance. It opens with the scenes of several people coming together in front of screens to watch awareness-raising movie on the importance of water conservation and how safe-drinking water is crucial (Travis 2). In this Scenario, the cinematic visual expression sets the psychological stage for the viewer to significantly open up to the following scenes. It captures and captivates the audience attention (Dwyer 1).In other scenarios filmed in different countries, the scenes indicating the differences of clear crystal clean water to dripping in some taps in a country and showing over-exploited d irty water in other countries show the differences in how water is a commodity in some regions and a human right in others (Dwyer 1). This is further compounded by the narrator’s exposition that while water is misused in affluent quarters, it is struggled for in other places (Travis 2) Moreover, there are scenes where images on how people use or misuse water which further deals with the dilemma of water in development as well as disease acquisition. Some scenes show human populations using various public water points for bathing, going for calls, as well as drinking. Besides, there are scenes where various other pollutants and thrown into water bodies, all which shocks the audience (Travis 2).Over-exploitation of water is additionally portrayed in other scenes showing the dried out lands bordering the over-exploited Colorado River, which has changed the water movement path (Dwyer 2). The statistical figures showing the urgency with which the death tendency of children in rela tion to the availability of water in the developing world vis-a-vis the developed nations shows that water crises need to be addressed urgently. It reveals a lack of understanding that many people across the world need to know that usage of polluted water should not be the rule, but the exception (Garcia 1). In an Indian Desert, Rajasthan, a woman and her child are shown carrying water pots crossing a seemingly dry lake, and a picture of winds transmitting salt onto some agricultural land. This ushers the notions of the extent to which agricultural productivity is enormously affected by lack of water. In Kenya and indeed the entire Sub-Saharan Africa, the picture of how unsafe water causes Malaria, diarrhea and other water born diseases introduces the viewer on the relationship of severity between water and disease micro-bills (Garcia 2). Indeed, the visual images that illustrate poverty and diseases unfold in various countries as the movie progresses (Dwyer 3). The picture of India n women carrying pots and fetching water from hand pumps is one such. Then there a scenes indicating that the use of under ground water, leads to sickness, as ground water deficits are characterized with ‘arsenic seepage into wells.’’ What is more, there are scenes showing women walking and crossing through and muddy and sewage-full streams while struggling to protect that precious commodity that

Melamine poisoning Research Paper Example | Topics and Well Written Essays - 2500 words

Melamine poisoning - Research Paper Example They are not much bother about the safety of the consumers. â€Å"China milk poisoning incidents make everyone afraid to look at the daily news report. Every day, the reports are changing. No one can clearly tell us what to eat and not to eat† (Smsasad). Even in baby food items product manufacturers are using some harmful chemicals in order to keep the baby foods secure for a longer period and also to make it tastier. China is one country which keeps no ethics or morality in business practices. They are producing in bulk without bothering much about the quality of their products in order to compete effectively in the market. Even in baby milk, manufactured by the Chinese business people, many of the harmful chemical ingredients were found recently. Melamine is a basic organic chemical intermediate, with chemical formula C3H6N6. It is commonly produced from urea, and contains 66 percent nitrogen by mass. Nitrogen is a very important building stone of all living beings. The element is an essential ingredient of proteins, which make up most of the human body that isn’t bone or water. As such, making nitrogen measurement is a common practice for protein content estimation. The Kjeldahl and Dumas testing methods are the standard tests used in the food industry for measuring total nitrogen in crude protein content while they can be misguided by adding nitrogen-rich compounds such as melamine (Milk Poison Could Come From Melamine Scrap) Even though, melamine has much other industrial use, it is never adviced to use with food items. The detection of melamine in Chinese infant milk products has created many concerns about the safety of using Chinese food items. This paper briefly analyses the Melamine poisoning in Chinese milk production. Melamine contains 66% nitrogen by mass. It is formed in the body of some mammals through some natural or biological process. It is used widely to produce thermosetting plastics.

Perfect competition and demand curve Essay Example for Free

Perfect competition and demand curve Essay COMPARE(SIMILAR) similarity. The cost functions are the same. [16] Both monopolies and perfectly competitive companies minimize cost and maximize profit. The shutdown decisions are the same. Both are assumed to have perfectly competitive factors markets. compare monopoly and perfect competition is the four characteristics of perfect competition: (1) large number of relatively small firms, (2) identical product, (3) freedom of entry and exit, and (4) perfect knowledge. * Number of Firms: Perfect competition is an industry comprised of a large number of small firms, each of which is a price taker with no market control. Monopoly is an industry comprised of a single firm, which is a price maker with total market control. Phil the zucchini grower is one of gadzillions of zucchini growers. Feet-First Pharmaceutical is the only firm that sells Amblathan-Plus, a drug that cures the deadly (but hypothetical) foot ailment known as amblathanitis. * Available Substitutes: Every firm in a perfectly competitive industry produces exactly the same product as every other firm. An infinite number of perfect substitutes are available. A monopoly firm produces a unique product that has no close substitutes and is unlike any other product. Gadzillions of firms grow zucchinis, each of which is a perfect substitute for the zucchinis grown by Phil the zucchini grower. There are no substitutes for Amblathan-Plus. Feet-First Pharmaceutical is the only supplier. * Resource Mobility: Perfectly competitive firms have complete freedom to enter the industry or exit the industry. There are no barriers. A monopoly firm often achieves monopoly status because the entry of potential competitors is prevented. Anyone can grow zucchinis. All they need is a plot of land and a few seeds. Feet-First Pharmaceutical holds the patents on Amblathan-Plus. No other firm can enter the market. * Information: Each firm in a perfectly competitive industry possesses the same information about prices and production techniques as every other firm. A monopoly firm, in contrast, often has information unknown to others. Everyone knows how to grow zucchinis (or can easily find out how). Feet-First Pharmaceutical has a secret formula used in the production of Amblathan-Plus. This information is not available to anyone else. The consequence of these differences include: * First, the demand curve for a perfectly competitive firm is perfectly elastic and the demand curve for a monopoly firm is THE market demand, which is negatively-sloped according to the law of demand. A perfectly competitive firm is thus a price taker and a monopoly is a price maker. Phil must sell his zucchinis at the going market price. It he does not like the price, then he does not sell zucchinis. Feet-First Pharmaceutical can adjust the price of Amblathan-Plus, either higher or lower, and so doing it can control the quantity sold. * Second, the monopoly firm charges a higher price and produces less output than would be achieved with a perfectly competitive market. In particular, the monopoly price is not equal to marginal cost, which means a monopoly does not efficiently allocate resources. Although Feet-First Pharmaceutical charges several dollars per ounce of Amblathan-Plus, the cost of producing each ounce is substantially less. Phil, in contrast, just about breaks even on each zucchini sold. * Third, while an economic profit is NOT guaranteed for any firm, a monopoly is more likely to receive economic profit than a perfectly competitive firm. In fact, a perfectly competitive firm IS guaranteed to earn nothing but a normal profit in the long run. The same cannot be said for monopoly. The price of zucchinis is so close to the cost of production, Phil never earns much profit. If the price is relatively high, other zucchini producers quickly flood the market, eliminating any profit. In contrast, Feet-First Pharmaceutical has been able to maintain a price above production cost for several years, with a handsome profit perpetually paid to the company shareholders year after year. * Fourth, the positively-sloped marginal cost curve for each perfectly competitive firm is its supply curve. This ensures that the supply curve for a perfectly competitive market is also positively sloped. The marginal cost curve for a monopoly is NOT, repeat NOT, the firms supply curve. There is NO positively-sloped supply curve for a market controlled by a monopoly. A monopoly might produce a larger quantity if the price is higher, in accordance with the law of supply, or it might not. If the price of zucchinis rises, then Phil can afford to grow more. If the price falls, then he is forced to grow less. Marginal cost dictates what Phil can produce and supply. Feet-First Pharmaceutical, in comparison, often sells a larger quantity of Amblathan-Plus as the price falls, because they face decreasing average cost with larger scale production. * The single seller, of course, is a direct contrast to perfect competition, which has a large number of sellers. In fact, perfect competition could be renamed multipoly or manypoly, to contrast it with monopoly. The most important aspect of being a single seller is that the monopoly seller IS the market. The market demand for a good IS the demand for the output produced by the monopoly. This makes monopoly a price maker, rather than a price taker. * A hypothetical example that can be used to illustrate the features of a monopoly is Feet-First Pharmaceutical. This firm owns the patent to Amblathan-Plus, the only cure for the deadly (but hypothetical) foot ailment known as amblathanitis. As the only producer of Amblathan-Plus, Feet-First Pharmaceutical is a monopoly with extensive market control. The market demand for Amblathan-Plus is THE demand for Amblathan-Plus sold by Feet-First Pharmaceutical. * Unique Product * To be the only seller of a product, however, a monopoly must have a unique product. Phil the zucchini grower is the only producer of Phils zucchinis. The problem for Phil, however, is that gadzillions of other firms sell zucchinis that are indistinguishable from those sold by Phil. * Amblathan-Plus, in contrast, is a unique product. There are no close substitutes. Feet-First Pharmaceutical holds the exclusive patent on Amblathan-Plus. No other firm has the legal authority to produced Amblathan-Plus. And even if they had the legal authority, the secret formula for producing Amblathan-Plus is sealed away in an airtight vault deep inside the fortified Feet-First Pharmaceutical headquarters. * Of course, other medications exist that might alleviate some of the symptoms of amblathanitis. One ointment temporarily reduces the swelling. Another powder relieves the redness. But nothing else exists to cure amblathanitis completely. A few highly imperfect substitutes exists. But there are no close substitutes for Amblathan-Plus. Feet-First Pharmaceutical has a monopoly because it is the ONLY seller of a UNIQUE product. * Barriers to Entry and Exit * A monopoly is generally assured of being the ONLY firm in a market because of assorted barriers to entry. Some of the key barriers to entry are: (1) government license or franchise, (2) resource ownership, (3) patents and copyrights, (4) high start-up cost, and (5) decreasing average total cost. * Feet-First Pharmaceutical has a few these barriers working in its favor. It has, for example, an exclusive patent on Amblathan-Plus. The government has decreed that Feet-First Pharmaceutical, and only Feet-First Pharmaceutical, has the legal authority to produce and sell Amblathan-Plus. * Moreover, the secret ingredient used to produce Amblathan-Plus is obtained from a rare, genetically enhanced, eucalyptus tree grown only on a Brazilian plantation owned by Feet-First Pharmaceutical. Even if another firm knew how to produce Amblathan and had the legal authority to do so, they would lack access to this essential ingredient. * A monopoly might also face barriers to exiting a market. If government deems that the product provided by the monopoly is essential for well-being of the public, then the monopoly might be prevented from leaving the market. Feet-First Pharmaceutical, for example, cannot simply cease the production of Amblathan-Plus. It is essential to the health and welfare of the public. * This barrier to exit is most often applied to public utilities, such as electricity companies, natural gas distribution companies, local telephone companies, and garbage collection companies. These are often deemed essential services that cannot be discontinued without permission from a government regulation authority. * Specialized Information * Monopoly is commonly characterized by control of information or production technology not available to others. This specialized information often comes in the form of legally-established patents, copyrights, or trademarks. While these create legal barriers to entry they also indicate that information is not perfectly shared by all. The ATT telephone monopoly of the late 1800s and early 1900s was largely due to the telephone patent. Pharmaceutical companies, like the hypothetical Feet-First Pharmaceutical, regularly monopolize the market for a specific drug by virtue of a patent. * In addition, a monopoly firm might know something or have a piece of information that is not available to others. This something may or may not be patented or copyrighted. It could be a secret recipe or formula. Perhaps it is a unique method of production. * One example of specialized information is the special, secret formula for producing Amblathan-Plus that is sealed away in an airtight vault deep inside the fortified Feet-First Pharmaceutical headquarters. No one else has this information. CONTRAST Arguably, perfect competition has the advantage of promoting consumer sovereignty, in the sense that the goods and services produced are those that consumers have voted for when spending the pounds in their pockets. When consumer sovereignty exists, the ‘consumer is king’. (However, the extent to which consumer choice exists in a perfectly competitive world would be extremely limited. All the firms in a particular market would sell identical goods at an identical price, namely the ruling market price. ) Firms and industries that produce goods other than those for which consumers are prepared to pay, do not survive in perfect competition. By contrast, a monopoly may enjoy producer sovereignty. The goods and services available for consumers to buy are determined by the monopolist rather than by consumer preferences expressed in the market place. Even if producer sovereignty is not exercised on a ‘take-it-or-leave-it basis’ by a monopoly, the monopolist may still possess sufficient market power to manipulate consumer wants through such marketing devices as persuasive advertising. In these situations, the ‘producer is king In contrast to perfect competition — and once again assuming an absence of economies of scale — monopoly equilibrium is both productively and allocatively inefficient. Figure 6. 6 shows that at the profit-maximising level of output Q1, the monopolist’s average costs are above the minimum level and that P MC. Thus, compared to perfect competition, a monopoly produces too low an output which it sells at too high a price. The absence of competitive pressures, which in perfect competition serve to eliminate supernormal profit, mean that a monopoly is also likely to be X-inefficient, incurring average costs at a point such as X which is above the average cost curve. A monopoly may be able to survive, perfectly happily and enjoying an ‘easy life’, incurring unnecessary production costs and making satisfactory rather than maximum profits. This is because barriers to entry protect monopolies. As a result, the absence or weakness of competitive forces means there is no mechanism in monopoly to eliminate organisational slack. 62 Marginal revenue and price In a perfectly competitive market price equals marginal revenue. In a monopolistic market marginal revenue is less than price. [17] * Product differentiation: There is zero product differentiation in a perfectly competitive market. Every product is perfectly homogeneous and a perfect substitute for any other. With a monopoly, there is great to absolute product differentiation in the sense that there is no available substitute for a monopolized good. The monopolist is the sole supplier of the good in question. [18] A customer either buys from the monopolizing entity on its terms or does without. * Number of competitors: PC markets are populated by an infinite number of buyers and sellers. Monopoly involves a single seller. [18] * Barriers to Entry Barriers to entry are factors and circumstances that prevent entry into market by would-be competitors and limit new companies from operating and expanding within the market. PC markets have free entry and exit. There are no barriers to entry, exit or competition. Monopolies have relatively high barriers to entry. The barriers must be strong enough to prevent or discourage any potential competitor from entering the market. * Elasticity of Demand The price elasticity of demand is the percentage change of demand caused by a one percent change of relative price. A successful monopoly would have a relatively inelastic demand curve. A low coefficient of elasticity is indicative of effective barriers to entry. A PC company has a perfectly elastic demand curve. The coefficient of elasticity for a perfectly competitive demand curve is infinite. * Excess Profits- Excess or positive profits are profit more than the normal expected return on investment. A PC company can make excess profits in the short term but excess profits attract competitors which can enter the market freely and decrease prices, eventually reducing excess profits to zero. [19] A monopoly can preserve excess profits because barriers to entry prevent competitors from entering the market. [20] * Profit Maximization A PC company maximizes profits by producing such that price equals marginal costs. A monopoly maximises profits by producing where marginal revenue equals marginal costs. [21] The rules are not equivalent. The demand curve for a PC company is perfectly elastic flat. The demand curve is identical to the average revenue curve and the price line. Since the average revenue curve is constant the marginal revenue curve is also constant and equals the demand curve, Average revenue is the same as price (AR = TR/Q = P x Q/Q = P). Thus the price line is also identical to the demand curve. In sum, D = AR = MR = P. * P-Max quantity, price and profit If a monopolist obtains control of a formerly perfectly competitive industry, the monopolist would increase prices, reduce production, and realise positive economic profits. [22] * Supply Curve in a perfectly competitive market there is a well defined supply function with a one to one relationship between price and quantity supplied. [23] In a monopolistic market no such supply relationship exists. A monopolist cannot trace a short term supply curve because for a given price there is not a unique quantity supplied. As Pindyck and Rubenfeld note a change in demand can lead to changes in prices with no change in output, changes in output with no change in price or both. [24] Monopolies produce where marginal revenue equals marginal costs. For a specific demand curve the supply curve would be the price/quantity combination at the point where marginal revenue equals marginal cost. If the demand curve shifted the marginal revenue curve would shift as well and a new equilibrium and supply point would be established. The locus of these points would not be a supply curve in any conventional sense. [25][26] The most significant distinction between a PC company and a monopoly is that the monopoly has a downward-sloping demand curve rather than the perceived perfectly elastic curve of the PC company. [27] Practically all the variations above mentioned relate to this fact. If there is a downward-sloping demand curve then by necessity there is a distinct marginal revenue curve. The implications of this fact are best made manifest with a linear demand curve. Assume that the inverse demand curve is of the form x = a by. Then the total revenue curve is TR = ay by2 and the marginal revenue curve is thus MR = a 2by. From this several things are evident. First the marginal revenue curve has the same y intercept as the inverse demand curve. Second the slope of the marginal revenue curve is twice that of the inverse demand curve. Third the x intercept of the marginal revenue curve is half that of the inverse demand curve. What is not quite so evident is that the marginal revenue curve is below the inverse demand curve at all points. [27] Since all companies maximise profits by equating MR and MC it must be the case that at the profit maximizing quantity MR and MC are less than price which further implies that a monopoly produces less quantity at a higher price than if the market were perfectly competitive. The fact that a monopoly has a downward-sloping demand curve means that the relationship between total revenue and output for a monopoly is much different than that of competitive companies. [28] Total revenue equals price times quantity. A competitive company has a perfectly elastic demand curve meaning that total revenue is proportional to output. [29] Thus the total revenue curve for a competitive company is a ray with a slope equal to the market price. [29] A competitive company can sell all the output it desires at the market price. For a monopoly to increase sales it must reduce price. Thus the total revenue curve for a monopoly is a parabola that begins at the origin and reaches a maximum value then continuously decreases until total revenue is again zero. [30] Total revenue has its maximum value when the slope of the total revenue function is zero. The slope of the total revenue function is marginal revenue. So the revenue maximizing quantity and price occur when MR = 0. For example assume that the monopoly’s demand function is P = 50 2Q. The total revenue function would be TR = 50Q 2Q2 and marginal revenue would be 50 4Q. Setting marginal revenue equal to zero we have 1. 50 4Q = 0 2. -4Q = -50 3. Q = 12. 5 So the revenue maximizing quantity for the monopoly is 12. 5 units and the revenue maximizing price is 25. A company with a monopoly does not experience price pressure from competitors, although it may experience pricing pressure from potential competition. If a company increases prices too much, then others may enter the market if they are able to provide the same good, or a substitute, at a lesser price. [31] The idea that monopolies in markets with easy entry need not be regulated against is known as the revolution in monopoly theory. [32] A monopolist can extract only one premium,[clarification needed] and getting into complementary markets does not pay. That is, the total profits a monopolist could earn if it sought to leverage its monopoly in one market by monopolizing a complementary market are equal to the extra profits it could earn anyway by charging more for the monopoly product itself. However, the one monopoly profit theorem is not true if customers in the monopoly good are stranded or poorly informed, or if the tied good has high fixed costs. A pure monopoly has the same economic rationality of perfectly competitive companies, i.e. to optimise a profit function given some constraints. By the assumptions of increasing marginal costs, exogenous inputs prices, and control concentrated on a single agent or entrepreneur, the optimal decision is to equate the marginal cost and marginal revenue of production. Nonetheless, a pure monopoly can -unlike a competitive company- alter the market price for its own convenience: a decrease of production results in a higher price. In the economics jargon, it is said that pure monopolies have a downward-sloping demand. An important consequence of such behaviour is worth noticing: typically a monopoly selects a higher price and lesser quantity of output than a price-taking company; again, less is available at a higher price. [33] Sources of monopoly power Monopolies derive their market power from barriers to entry – circumstances that prevent or greatly impede a potential competitors ability to compete in a market. There are three major types of barriers to entry; economic, legal and deliberate. [6] * Economic barriers: Economic barriers include economies of scale, capital requirements, cost advantages and technological superiority. [7] Economies of scale: Monopolies are characterised by decreasing costs for a relatively large range of production. [8] Decreasing costs coupled with large initial costs give monopolies an advantage over would-be competitors. Monopolies are often in a position to reduce prices below a new entrants operating costs and thereby prevent them from continuing to compete. [8] Furthermore, the size of the industry relative to the minimum efficient scale may limit the number of companies that can effectively compete within the industry. If for example the industry is large enough to support one company of minimum efficient scale then other companies entering the industry will operate at a size that is less than MES, meaning that these companies cannot produce at an average cost that is competitive with the dominant company. Finally, if long-term average cost is constantly decreasing, the least cost method to provide a good or service is by a single company. [9] Capital requirements: Production processes that require large investments of capital, or large research and development costs or substantial sunk costs limit the number of companies in an industry. [10] Large fixed costs also make it difficult for a small company to enter an industry and expand. [11] Technological superiority: A monopoly may be better able to acquire, integrate and use the best possible technology in producing its goods while entrants do not have the size or finances to use the best available technology. [8] One large company can sometimes produce goods cheaper than several small companies. [12] No substitute goods: A monopoly sells a good for which there is no close substitute. The absence of substitutes makes the demand for the good relatively inelastic enabling monopolies to extract positive profits. Control of natural resources: A prime source of monopoly power is the control of resources that are critical to the production of a final good. Network externalities: The use of a product by a person can affect the value of that product to other people. This is the network effect. There is a direct relationship between the proportion of people using a product and the demand for that product. In other words the more people who are using a product the greater the probability of any individual starting to use the product. This effect accounts for fads and fashion trends. [13] It also can play a crucial role in the development or acquisition of market power. The most famous current example is the market dominance of the Microsoft operating system in personal computers. * Legal barriers: Legal rights can provide opportunity to monopolise the market of a good. Intellectual property rights, including patents and copyrights, give a monopolist exclusive control of the production and selling of certain goods. Property rights may give a company exclusive control of the materials necessary to produce a good. * Deliberate actions: A company wanting to monopolise a market may engage in various types of deliberate action to exclude competitors or eliminate competition. Such actions include collusion, lobbying governmental authorities, and force (see anti-competitive practices). In addition to barriers to entry and competition, barriers to exit may be a source of market power. Barriers to exit are market conditions that make it difficult or expensive for a company to end its involvement with a market. Great liquidation costs are a primary barrier for exiting. [14] Market exit and shutdown are separate events. The decision whether to shut down or operate is not affected by exit barriers. A company will shut down if price falls below minimum average variable costs. Monopoly versus competitive markets While monopoly and perfect competition mark the extremes of market structures[15] there is some similarity. The cost functions are the same. [16] Both monopolies and perfectly competitive companies minimize cost and maximize profit. The shutdown decisions are the same. Both are assumed to have perfectly competitive factors markets. There are distinctions, some of the more important of which are as follows: * Marginal revenue and price In a perfectly competitive market price equals marginal revenue. In a monopolistic market marginal revenue is less than price. [17] * Product differentiation: There is zero product differentiation in a perfectly competitive market. Every product is perfectly homogeneous and a perfect substitute for any other. With a monopoly, there is great to absolute product differentiation in the sense that there is no available substitute for a monopolized good. The monopolist is the sole supplier of the good in question. [18] A customer either buys from the monopolizing entity on its terms or does without. * Number of competitors: PC markets are populated by an infinite number of buyers and sellers. Monopoly involves a single seller. [18] * Barriers to Entry Barriers to entry are factors and circumstances that prevent entry into market by would-be competitors and limit new companies from operating and expanding within the market. PC markets have free entry and exit. There are no barriers to entry, exit or competition. Monopolies have relatively high barriers to entry. The barriers must be strong enough to prevent or discourage any potential competitor from entering the market. * Elasticity of Demand The price elasticity of demand is the percentage change of demand caused by a one percent change of relative price. A successful monopoly would have a relatively inelastic demand curve. A low coefficient of elasticity is indicative of effective barriers to entry. A PC company has a perfectly elastic demand curve. The coefficient of elasticity for a perfectly competitive demand curve is infinite. * Excess Profits- Excess or positive profits are profit more than the normal expected return on investment. A PC company can make excess profits in the short term but excess profits attract competitors which can enter the market freely and decrease prices, eventually reducing excess profits to zero. [19] A monopoly can preserve excess profits because barriers to entry prevent competitors from entering the market. [20] * Profit Maximization A PC company maximizes profits by producing such that price equals marginal costs. A monopoly maximises profits by producing where marginal revenue equals marginal costs. [21] The rules are not equivalent. The demand curve for a PC company is perfectly elastic flat. The demand curve is identical to the average revenue curve and the price line. Since the average revenue curve is constant the marginal revenue curve is also constant and equals the demand curve, Average revenue is the same as price (AR = TR/Q = P x Q/Q = P). Thus the price line is also identical to the demand curve. In sum, D = AR = MR = P. * P-Max quantity, price and profit If a monopolist obtains control of a formerly perfectly competitive industry, the monopolist would increase prices, reduce production, and realise positive economic profits. [22] * Supply Curve in a perfectly competitive market there is a well defined supply function with a one to one relationship between price and quantity supplied. [23] In a monopolistic market no such supply relationship exists. A monopolist cannot trace a short term supply curve because for a given price there is not a unique quantity supplied. As Pindyck and Rubenfeld note a change in demand can lead to changes in prices with no change in output, changes in output with no change in price or both. [24] Monopolies produce where marginal revenue equals marginal costs. For a specific demand curve the supply curve would be the price/quantity combination at the point where marginal revenue equals marginal cost. If the demand curve shifted the marginal revenue curve would shift as well and a new equilibrium and supply point would be established. The locus of these points would not be a supply curve in any conventional sense. [25][26] The most significant distinction between a PC company and a monopoly is that the monopoly has a downward-sloping demand curve rather than the perceived perfectly elastic curve of the PC company. [27] Practically all the variations above mentioned relate to this fact. If there is a downward-sloping demand curve then by necessity there is a distinct marginal revenue curve. The implications of this fact are best made manifest with a linear demand curve. Assume that the inverse demand curve is of the form x = a by. Then the total revenue curve is TR = ay by2 and the marginal revenue curve is thus MR = a 2by. From this several things are evident. First the marginal revenue curve has the same y intercept as the inverse demand curve. Second the slope of the marginal revenue curve is twice that of the inverse demand curve. Third the x intercept of the marginal revenue curve is half that of the inverse demand curve. What is not quite so evident is that the marginal revenue curve is below the inverse demand curve at all points. [27] Since all companies maximise profits by equating MR and MC it must be the case that at the profit maximizing quantity MR and MC are less than price which further implies that a monopoly produces less quantity at a higher price than if the market were perfectly competitive. The fact that a monopoly has a downward-sloping demand curve means that the relationship between total revenue and output for a monopoly is much different than that of competitive companies. [28] Total revenue equals price times quantity. A competitive company has a perfectly elastic demand curve meaning that total revenue is proportional to output. [29] Thus the total revenue curve for a competitive company is a ray with a slope equal to the market price. [29] A competitive company can sell all the output it desires at the market price. For a monopoly to increase sales it must reduce price. Thus the total revenue curve for a monopoly is a parabola that begins at the origin and reaches a maximum value then continuously decreases until total revenue is again zero. [30] Total revenue has its maximum value when the slope of the total revenue function is zero. The slope of the total revenue function is marginal revenue. So the revenue maximizing quantity and price occur when MR = 0. For example assume that the monopoly’s demand function is P = 50 2Q. The total revenue function would be TR = 50Q 2Q2 and marginal revenue would be 50 4Q. Setting marginal revenue equal to zero we have 1. 50 4Q = 0 2. -4Q = -50 3. Q = 12. 5 So the revenue maximizing quantity for the monopoly is 12. 5 units and the revenue maximizing price is 25. A company with a monopoly does not experience price pressure from competitors, although it may experience pricing pressure from potential competition. If a company increases prices too much, then others may enter the market if they are able to provide the same good, or a substitute, at a lesser price. [31] The idea that monopolies in markets with easy entry need not be regulated against is known as the revolution in monopoly theory. [32] A monopolist can extract only one premium,[clarification needed] and getting into complementary markets does not pay. That is, the total profits a monopolist could earn if it sought to leverage its monopoly in one market by monopolizing a complementary market are equal to the extra profits it could earn anyway by charging more for the monopoly product itself. However, the one monopoly profit theorem is not true if customers in the monopoly good are stranded or poorly informed, or if the tied good has high fixed costs. A pure monopoly has the same economic rationality of perfectly competitive companies, i. e. to optimise a profit function given some constraints. By the assumptions of increasing marginal costs, exogenous inputs prices, and control concentrated on a single agent or entrepreneur, the optimal decision is to equate the marginal cost and marginal revenue of production.